Relative Insight

[EIE 2018 Alumni]

A tech firm that interprets language to help companies better understand their audience is preparing to open a US office after securing £4m investment.

Lancaster-based Relative Insight has received $5m (£4m) in Series A investment from Maven Capital.

Relative Insight helps B2B and B2C companies better understand their audiences through comparative linguistics by analysing unstructured and undefined data sets such as customer feedback, social media, online product ratings and reviews, web page copy and market research surveys.



Published 15 October 2019