2022 Cohort > BabyReady Finance Limited

BabyReady Finance Limited

Business Proposition

Imagine that your parents had given you £30,000 cash when you turned 18? Our goal is to make it achievable for every parent just by investing £3 daily.

There are 13 million working parents in the UK1. Nearly 20% say they simply don’t know where to turn to for advice and how to deal with child costs, benefits, and savings.

We put together open banking, and data predictive analytics to design a simple, effective and scalable solution that enables parents to free up their money and start saving for their children.

We partnered with an ISA savings provider – Interactive Investor and online retailer Amazon which allows us to offer our users cashback to their savings from all their shopping via Amazon.

Currently operating via the website, we have more than 100 transactions just in the first month and 1200 sign-ups for our app. We are welcome investors and mentors to help us raise £300K investments to build the MVP app.

Over the last year, we developed a prototype, grew a strong team and got support from Founders Factory, Fintech Scotland, Microsoft for Startups, RBS Accelerator. We partnered with an ISA provider – Interactive Investor. Now we are developing MVP and looking to enter London entrepreneurial ecosystem.

Investment Ask