2021 Speakers > Lesley Eccles
Lesley is a serial entrepreneur and start up advisor, now working on her third start-up. She founded Relish (hellorelish.com), the relationship coaching and self-care company, in 2018 and has raised over $7m from top tier US based VCs, closing their most recent round during the height of the pandemic in April 2020.
She was previously co-founder and former EVP of Marketing for FanDuel, now the largest sports betting company in the US.
Lesley was pivotal in building FanDuel into the first billion dollar sports startup since ESPN. As a core member of the FanDuel executive team, she set the strategy and scaled the company to over 500 staff across 5 locations. She created and implemented FanDuel’s aggressive analytical marketing strategy that efficiently scaled FanDuel’s marketing spend across both online and offline channels from zero to $300m annually. She built FanDuel from a concept to a household brand name with 80%+ brand awareness in the target demographic within 5 years, growing the user base to almost 3 million active paying players. She hand-built a world-class marketing team of approximately 50 people across multiple geographies.
Lesley served on the board of directors of FanDuel. She is a mentor to a number of female entrepreneurs via the AllRaise program, a board member of Technation and a member of the Scottish Ecosystem Technology Review board.
In a previous life, Lesley worked as a management consultant.
Lesley graduated from the University of St. Andrews in Scotland with a degree in Modern Languages.
She is now based in New York.
